Four Ways Marketers Can Leverage Twitter Topics

1. Follow topics related to your industry to stay informed.

When people research a product or service related to your brand, they’ll want to see that you’re well-informed of current trends in your industry. By following Twitter Topics related to your field, you can stay on top of trends that might be important to your customers and impact your business.

By keeping up with news and trends, watching conversations around certain Topics could inform you more about your prospective audience’s delights, habits, work-life, or pain points. This information could help you keep your buyer persona up to date while also allowing you to create a more accurate go-to-market strategy as you launch products or services.

2. Discover and follow accounts or thought leaders in your industry.

In addition to learning about trendy topics in your industry, Topics can also help you learn about thought leaders or brands that are known for discussing certain insights or ideas in your field.

If you consistently see certain accounts or people show up in tweets marked with a Topic related to your field, you might want to check out their profile and follow them to see what type of content they’re posting. Not only will this help you keep up with the insights and trends in your industry, but reviewing their profile might also help you learn more about optimizing tweets to rank in the Topics tab.

Additionally, if you see tweets from a competitor under a topic related to your brand, you can keep track of what they’re doing and create Twitter content or campaigns that improve upon it.

3. Create content or tweets related to trendy Topics in your industry.

If there are a Topic people are buzzing about that strongly relates to your product, start coming up with tweets that address that trend.

For example, if users are talking about a common pain point that your product or service can solve, post more about that pain point, inform your audience of the best ways to solve it, or create content that weaves a mention of your product into it, such as a video or infographic that you upload to Twitter.

4. Learn about trending hashtags and optimize your own tweets with them.

As you probably know by now, hashtags are one of the ways you can optimize your tweets with popular keywords or phrases. When someone clicks on a hashtag, they will see a feed of tweets that also used the hashtag.

While people might find your tweets under the Topics tab if you’re discussing a certain trend, they might also find your tweets if they click on a hashtag that you’ve used. If you see a lot of people in your industry tweeting out certain hashtags, find a way to create tweets that naturally leverage or include that hashtag to further optimize your content and profile.

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