Online Advertising: Everything You Should Know to Promote Your Brand
“Marketing has always been about connecting with your audience in the right place and at the right time.” These days, it means you need to attract them where they spend most of their time: on the internet!
Online advertising is one of the most effective ways to meet, engage, and delight customers online. Here is everything you need to know about online advertising and how to employ it for branding.
What Is Online Advertising?
Online advertising is also known as online marketing, is a form of digital advertising and marketing that helps brands promote their business, products, and services on the internet.
The online advertising strategy involves publishers, advertisers, and agencies. By combining these three and effective online marketing methods, you can gain people's trust and increase sales.
Online Advertising helps you expand your reach, improve your ranking, find new customers, analyze visitors’ behaviors, provide the bests, and at last make a satisfactory profit.
Best Types of Online Advertising
Since traditional marketing seems outdated in the internet's rival kingdom, online advertising with its versatile and game-changing strategies brings you more than you expect!
The best types of online advertising in 2020 are categorized as below:
1. Web Page
Your website will be the first impression your brand makes on the target audiences. It is essential to have an encouraging user-friendly and informative website.
A well-designed website can navigate the visitors and make them spend more time on your pages. While the trust is built, your mere visitors become potential and loyal customers.
A professional website is a priority to a successful advertising effort. If you need to improve your site, check out our article about User-Friendly Interface to get more information.
2. SEO & SEM
Search Engine Optimization: SEO helps you gain a higher rank in search engine result pages (SERP). SEO is an organic marketing strategy that uses keyword targeting, linking, and high-quality content to increase organic (or free) traffic your website receives.
Search Engine Marketing: SEM is an effective marketing method a business uses based on paid advertisements to appear on search engine result pages. Some of the most common paid search Ads strategies are PPC, CPC, and CPM.
Read Search Engine Marketing and Optimization to learn about these basic online marketing styles.
3. Display Advertising
Display advertising is also known as banner advertising. It is a form of advertising that visually conveys a commercial message using text, logos, animations, videos, GIFs, or other graphics.
They are placed on relevant third-party websites creating a picture of the user’s interests and delivering a targeted advertising message.
If you think display advertising may help your business, check out our Graphic Design article to choose the most effective way of advertising your brand.
4. Social Media Marketing
By the increasing numbers of active users on different social media, it is essential to create relevant content to increase brand awareness, drive traffic, and generate leads for your business.
Social media advertising can be organic or paid. Promoted posts, sponsored stories, influencer marketing, are some of the promotion ways in social media.
The audiences on social media are targeted by demographic information, interests, and behaviors. That is the magic of the right marketing strategy.
Twitter, Facebook, LinkedIn, and Instagram are currently the most popular platforms. Since visual elements are useful for lead generation, read Enhancing Your Website’s Visual to upgrade your business social media attempts.
5. Inbound Marketing
Inbound marketing is a process of communicating with your customers. It focuses on creating reasons for the customer to come to you. It is divided into three stages: attract, engage, and delight.
First, you need to attract visitors by using compelling and informative content and appearing in search engine results.
Then you engage and delight them at every stage of the buyer's journey to seal the deal and convert a mere visitor to a potential buyer.
Inbound marketing can be a collection of online advertising methods such as blogging, video marketing, email contact lists, product reviews, stories, SEO, or influencer marketing.
6. Affiliate Marketing
Affiliate marketing is 3-party cooperation between the advertiser, publisher, and consumer to promote their services or products to increase sales and bring brand awareness.
By this type of online advertising, a brand will be advertised in different channels like YouTube, or Facebook and commission will be paid/received for each sale that was made.
7. Email Marketing
Famous companies use email marketing to communicate with their audiences directly. Today, email is often used to promote events, content, discounts, or attracting people to visit a website.
Email marketing is a cost-effective channel to greet your potential customers. Your contents can be newsletters subscription, follow-ups, welcome message, holiday promotion, or tips and guidelines for a buyer’s journey.
8. Content Marketing
Content marketing is a great way to indirectly advertise your business by providing engaging, informative, and detailed content.
Publishing original content, which is attractive and appealing to customers' needs, makes them trust you. This way, you gain authority and reputation.
By reliably publishing new information within your industry, visitors see you as a leader in your field.
You can publish your targeted content in different formats like blog posts, eBooks, whitepapers, videos, and infographics. Keep in mind that having a regular content schedule is the primary key to success.
Besides textual contents, infographics like videos grab users' attention, when combined with new information. They also are very sharable, especially in social media.
Our article, Video Marketing, teaches you how to create proper visual content in no time.
Why Is Online Advertising Important?
It seems like every brand has a website or an active social media account. To be a competitive business owner, you will need to embrace endless opportunities that digital marketing strategies offer you.
At this stage, online marketing is vital for your business. It allows you to study customers' behaviors, analyze campaign success, and find out the weaknesses that you won’t recognize by traditional marketing style.
Online advertising methods directly affect increasing your sales. With its result-oriented data, you can keep your brand alive and strong in the long term.
Which Online Advertising Method Fits Your Business’ Needs?
Regardless of your sales and marketing approaches, there are different online advertising solutions to every need your business might have.
If you are low in budget, start with an organic social media or SEO advertising strategy. Having an active account in popular apps and planning an SEO on-site strategy are baby steps but very helpful.
If you are ready to take a big step forward and open an innovative horizon in front of your business’ future, start planning for developed marketing strategies and content mapping.
With a determined budget, you can go for services like social media posting, PPC, broadcasting subjects, direct emails, mobile marketing, and advertising video making.
If you are still doubtful and caught between these online advertising methods. In that case, Homer Studio is here to take care of your needs with endless possibilities and efficient solutions.
We help you mix and match the perfect online advertising methods for your business and achieve your goals as soon as possible.
Homer Studio Online Advertising Services
Here in Homer Studio, we have gathered top specialists of different online areas with professional expertise in today's digital world.
We build result-oriented advertising and marketing strategies for your brand and accompany you with our accurate reports and creative ideas through your most significant outcomes.
The exceptional Homer executive team provide you with services as below:
UX & UI Design
Web/ App Development
SEO & SEM Services
Our online advertising services will help you grow your business, and realize your marketing goals. This way, you could improve your sales and become the ultimate leader in your field.
Come to us with any questions you might have. We are by your side and help you to survive every business obstacle.