What is SEM? Complete guide to Search engine marketing

SEM (search engine marketing), is an internet marketing strategy that focuses on paid advertising and optimization for the website. This helps promote the business and results in higher rankings on search engine pages (SERPS). 

This is an efficient way for customer acquisition and business development. Increasing the visibility in search engine results requires time and money investment. To raise more traffic, employing organic strategies is a crucial move. However, without putting in a good amount of money, a successful competition on the SERPs is not possible. This is where search engine marketing comes into play.

Types of search engine marketing (SEM)

This type of marketing includes three common types:

  • Pay-Per-Click (PPC)

  • Local SEO

  • Organic SEO

Pay-Per-Click (PPC) 

Pay-Per-Click (PPC) is a common form of advertising, which is offering specific keywords in a sponsored link. Hence, it is also known as Sponsored Search Results. PPC leads to gaining higher rankings and more traffic on your website. Through this method, the advertiser pays some predetermined amount of money for each click. The number of competitors using the same offer determines the final price.

Local SEO

Local SEO helps brick-and-mortar businesses by increasing their visibility in their own communities. Mainly, local businesses such as the dentistry offices operate through face-to-face communications. However, they need to appear in search engine results by location data. Higher online rating and increased engagement results in more traffic, which eventually brings in more customer.

 Organic SEO

Organic SEO is another marketing method that helps the business earn higher rankings in unpaid, algorithm-driven search result pages. Using popular keywords, quality contents and back links leads to more visibility in SERPS and helps the business grow spectacularly. 

Benefits of Search Engine Marketing

Search Engine Marketing is one of the best online marketing strategies in order to drive a lot more traffic to your website. The main benefits of using this method are as the following:

  • Generate new prospects

  • Increase sale rates

  • Build a brand

  • Divert traffic from the competitors

Generating new prospects would be the substantial solution to increasing sale rates and gaining more revenue. This is one of the most effective marketing methods that leads to more prospect production.

Steps toward effective SEM

To use Search Engine Marketing effectively, main improvements on your website are necessary:

Choose the required strategy

To choose the required strategy, you need to consider your main objectives. Then, you shall select the ideal search engine-marketing format for your business and move forward. Your comfortable budget and your website’s traffic also play a big role in your decision.

Generate the list of keywords

Generating the list of keywords is a fundamental part of your website optimization. To do so, you need to find the terms your prospects use regularly in order to search through the internet for gaining more information about your business and your field of work.  

Optimize your website

To optimize your website, you have to offer quality content including mindful keywords. With flash content and graphic designs, the search engine won’t be able to read through your website; therefore, it’s better to eliminate such things. In addition, registration of your website plays an essential role in higher rankings.

Generate inbound links

By generating inbound links, the search engine considers your website as an original and valuable business or source of information. Therefore, your website ranks higher in SERPS and once again, leads to more traffic.

Implement additional internet campaigns

To improve your ranking, you have to implement different advertising campaigns and work with various online platforms. Some of them are as following:

  • make use of social media

  • generate updated contents and blogs

  • choose the most relevant keywords

ask for feedback

Paying close attention to users’ feedback and click-through rate (CTR) leads to search engines determining the quality of your website. Therefore, the ratio of users clicking a specific link to the number of the total users viewing a page is one of the common ways to measure the success of an online advertising campaign. 

Differences between SEM and SEO

Search Engine Optimization (SEO) is one the components of Search Engine-Marketing. Consequently, these two are not the same terms and people should not use them interchangeably. As mentioned before, the main characteristic of SEM is using paid advertising.

Interested in using Search Engine Marketing (SEM)? Here is how Homer can help.

To increase your website’s traffic, attract more prospects and acquire more customers, you need to invest some time and money on advertising campaigns and applying topnotch marketing strategies.

Homer is an advertising and marketing studio that specializes in digital media which caters B2B and B2C businesses. Building result-oriented strategies is one of the main differentiations of Homer Studio.


Our professional team of Search Engine Marketing (SEM) will help you turn your business objectives into reality. Contact us here, and let us help you through this wonderful journey. We would love to take part in the success of your brand. Also, you can #follow us on Instagram, Facebook and Telegram.